STA marketing: loathe it or love it?
Marketing campaigns are one of those things that divide opinion like Marmite. Boring stuff just passes under our jaded radars, but when the marketing men stick their necks out and produce a shaking, singing dog or a drumming gorilla, everyone goes nuts.
STA tend to go for the interesting, youth-appeal approach - such as using real travellers as models, or being a bit provocative with strippers - and it divides opinion online.
Take the ‘Come back interesting’ campaign, above. I personally love this one, but that’s because I’m a sad literary obsessive and anything that references classic 1970s Penguin book covers is right up my street. The Marktd marketing blog agrees, deeming it:
a really lovely and very smart campaign for STA Travel… there is a solid insight behind the work that has been brought to life in a really engaging way.
Not everyone agrees though. On her MySpace, Elizabeth thinks the poster is:
being blatently offensive to Queer People and promoting the use of Sex Workers
Overreaction? Do you find their marketing offensive and frivolous, or fun and inspiring?
