Travelweekly.co.uk are a website with their digital finger on the pulse, and have today announced STA Travel’s plans to launch live web chats with holidaymakers live from mid-June onwards.

“A number of staff in the agency chain’s Manchester call centre are being trained to work specifically on offering advice and selling to customers on live web chats.”

This move has come in the wake of much increased traffic to the site of late, and with web bookings making around 12% of overall sales for STA Travel, group managing director John Constable was keen to point out that this was not all about sales though.

“The new function will give users an option to chat online to a destination expert, and is aimed at improving service levels rather than being a hard-sell tool. It’s very much service orientated and about how we differentiate ourselves in the travel sector”.

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